The concepts have however been extended from their computing and telecommunication meanings into the area of human interaction and conversation, such that even offline can be used in contrast to the common usage of online (e.g., "I bought those Marcus Fenix figurines offline").
In computer technology and telecommunication, online and offline are defined by Federal Standard 1037C. They are states or conditions of a "device or equipment" or of a "functional unit". To be considered online, one of the following must apply to a device:
In contrast, a device that is offline meets none of these criteria (e.g., its main power source is disconnected or turned off, or it is off-power).
One example of a common use of these concepts is a Mail User Agent that can be instructed to be in either online or offline states. One such MUA is Microsoft Outlook. When online it will attempt to connect to mail servers (to check for new mail at regular intervals, for example), and when off-line it will not attempt to make any such connection. The online or offline state of the MUA does not necessarily reflect the connection status between the computer on which it is running and the Internet. That is, the computer itself may be online—connected to Internet via a cable modem or other means—while Outlook is kept offline by the user, so that it makes no attempt to send or to receive messages. Similarly, a computer may be configured to employ a dial-up connection on demand (as when an application such as Outlook attempts to make connection to a server), but the user may not wish for Outlook to trigger that call whenever it is configured to check for mail.[1]
Another example of the use of these concepts is in the world of digital audio technology. A tape recorder, digital editor, or other device that is online is one whose clock is under the control of the clock of a synchronization master device. When the sync master commences playback, the online device automatically synchronizes itself to the master and commences playing from the same point in the recording. A device that is offline uses no external clock reference and relies upon its own internal clock. When a large number of devices are connected to a sync master it is often convenient, if one wants to hear just the output of one single device, to take it offline because, if the device is played back online, all synchronized devices have to locate the playback point and wait for each other device to be in synchronization.[2] (For related discussion, see MIDI timecode, word sync, and recording system synchronization.)
A third example of a common use of these concepts is a web browser that can be instructed to be in either online or offline states. The browser only attempts to fetch pages from servers whilst in the online state. In the off-line state, users can perform offline browsing, where pages can be browsed using local copies of those pages that have previously been downloaded whilst in the on-line state. This can be useful when the computer is offline and connection to the Internet is impossible or undesirable. The pages are either downloaded implicitly into the web browser's own cache as a result of prior online browsing by the user, or explicitly by a browser configured to keep local copies of certain web pages, which are updated when the browser is in the online state, either by checking that the local copies are up-to-date at regular intervals or by checking that the local copies are up-to-date whenever the browser is switched to the on-line . One such web browser capable of being explicitly configured to download pages for offline browsing is Internet Explorer. When pages are added to the Favourites list, they can be marked to be "available for offline browsing". Internet Explorer will download to local copies both the marked page and, optionally, all of the pages that it links to. In Internet Explorer version 6, the level of direct and indirect links, the maximum amount of local disc space allowed to be consumed, and the schedule on which local copies are checked to see whether they are up-to-date, are configurable for each individual Favourites entry.[3][4][5][6]
Offline browsing known as "Offline favourites" was removed as a feature in Internet Explorer 7, which now only supports saving single web pages, but not an entire site.[citation needed]
Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. (The other three elements are product marketing, pricing, and distribution.)
Promotion is generally sub-divided into two parts:
The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
The term "promotion" is usually an "in" expression used internally by the marketing company, but not normally to the public or the market - phrases like "special offer" are more common.
An example of a fully integrated, long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff.
The publicity for the 40th anniversary of the 1966 NCAA Basketball championship included [1]
