Credit card



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A credit card is part of a system of payments named after the small plastic card issued to users of the system. It is a card entitling its holder to buy goods and services based on the holder's promise to pay for these goods and services.[1] The issuer of the card grants a line of credit to the consumer (or the user) from which the user can borrow money for payment to a merchant or as a cash advance to the user.

A credit card is different from a charge card, where a charge card requires the balance to be paid in full each month. In contrast, credit cards allow the consumers to 'revolve' their balance, at the cost of having interest charged. Most credit cards are issued by local banks or credit unions, and are the shape and size specified by the ISO/IEC 7810 standard as ID-1.

Contents

How credit cards work

Credit card
An example of the front in a typical credit card:
  1. Issuing bank logo
  2. EMV chip
  3. Hologram
  4. Credit card number
  5. Card brand logo
  6. Expiry Date
  7. Cardholder's name
An example of the reverse side of a typical credit card:
  1. Magnetic Stripe
  2. Signature Strip
  3. Card Security Code

Credit cards are issued after an account has been approved by the credit provider, after which cardholders can use it to make purchases at merchants accepting that card.

When a purchase is made, the credit card user agrees to pay the card issuer. The cardholder indicates consent to pay by signing a receipt with a record of the card details and indicating the amount to be paid or by entering a personal identification number (PIN). Also, many merchants now accept verbal authorizations via telephone and electronic authorization using the Internet, known as a 'Card/Cardholder Not Present' (CNP) transaction.

Electronic verification systems allow merchants to verify that the card is valid and the credit card customer has sufficient credit to cover the purchase in a few seconds, allowing the verification to happen at time of purchase. The verification is performed using a credit card payment terminal or Point of Sale (POS) system with a communications link to the merchant's acquiring bank. Data from the card is obtained from a magnetic stripe or chip on the card; the latter system is in the United Kingdom and Ireland commonly known as Chip and PIN, but is more technically an EMV card.

Other variations of verification systems are used by eCommerce merchants to determine if the user's account is valid and able to accept the charge. These will typically involve the cardholder providing additional information, such as the security code printed on the back of the card, or the address of the cardholder.

Each month, the credit card user is sent a statement indicating the purchases undertaken with the card, any outstanding fees, and the total amount owed. After receiving the statement, the cardholder may dispute any charges that he or she thinks are incorrect (see Fair Credit Billing Act for details of the US regulations). Otherwise, the cardholder must pay a defined minimum proportion of the bill by a due date, or may choose to pay a higher amount up to the entire amount owed. The credit issuer charges interest on the amount owed if the balance is not paid in full (typically at a much higher rate than most other forms of debt). Some financial institutions can arrange for automatic payments to be deducted from the user's bank accounts, thus avoiding late payment altogether as long as the cardholder has sufficient funds.



Advertising, solicitation, application and approval

Credit card advertising regulations include Schumer's box disclosure requirements. A large fraction of junk mail consists of credit card offers. The three major US credit bureaus (Equifax, TransUnion and Experian) have chosen to allow consumers to opt out from receiving virtually all credit card solicitation offers by mail. It can be done temporarily (via 1-888-5-OPTOUT (1-888-567-8688) or OptOutPreScreen.com and can be made permanent via appropriate reply to a confirmation letter sent by postal mail in response.[2]

Interest charges

Credit card issuers usually waive interest charges if the balance is paid in full each month, but typically will charge full interest on the entire outstanding balance from the date of each purchase if the total balance is not paid.

For example, if a user had a $1,000 transaction and repaid it in full within this grace period, there would be no interest charged. If, however, even $1.00 of the total amount remained unpaid, interest would be charged on the $1,000 from the date of purchase until the payment is received. The precise manner in which interest is charged is usually detailed in a cardholder agreement which may be summarized on the back of the monthly statement. The general calculation formula most financial institutions use to determine the amount of interest to be charged is APR/100 x ADB/365 x number of days revolved. Take the Annual percentage rate (APR) and divide by 100 then multiply to the amount of the average daily balance (ADB) divided by 365 and then take this total and multiply by the total number of days the amount revolved before payment was made on the account. Financial institutions refer to interest charged back to the original time of the transaction and up to the time a payment was made, if not in full, as RRFC or residual retail finance charge. Thus after an amount has revolved and a payment has been made, the user of the card will still receive interest charges on their statement after paying the next statement in full (in fact the statement may only have a charge for interest that collected up until the date the full balance was paid...i.e. when the balance stopped revolving).[3]

The credit card may simply serve as a form of revolving credit, or it may become a complicated financial instrument with multiple balance segments each at a different interest rate, possibly with a single umbrella credit limit, or with separate credit limits applicable to the various balance segments. Usually this compartmentalization is the result of special incentive offers from the issuing bank, to encourage balance transfers from cards of other issuers. In the event that several interest rates apply to various balance segments, payment allocation is generally at the discretion of the issuing bank, and payments will therefore usually be allocated towards the lowest rate balances until paid in full before any money is paid towards higher rate balances. Interest rates can vary considerably from card to card, and the interest rate on a particular card may jump dramatically if the card user is late with a payment on that card or any other credit instrument, or even if the issuing bank decides to raise its revenue.

Benefits to customers

The main benefit to each customer is convenience. Compared to debit cards and checks, a credit card allows small short-term loans to be quickly made to a customer who need not calculate a balance remaining before every transaction, provided the total charges do not exceed the maximum credit line for the card.

Detriments to customers

Credit cards with low introductory rates are limited to a fixed term, usually between 6 and 12 months after which a higher rate is charged. As all credit cards assess fees and interest, some customers become so encumbered with their credit debt service that they are driven to bankruptcy. Credit cards will often stipulate a default rate of 20 to 30 percent in the event a payment is missed. That is, if a consumer misses a payment, the rate will automatically increase to a very burdensome level. This can lead to a snowball effect in which the consumer is drowned by unexpectedly high interest rates. Further most card holder agreements enable the issuer to arbitrarily raise the interest rate for any reason they see fit.

Grace period

A credit card's grace period is the time the customer has to pay the balance before interest is charged to the balance. Grace periods vary, but usually range from 20 to 40 days depending on the type of credit card and the issuing bank. Some policies allow for reinstatement after certain conditions are met.

Usually, if a customer is late paying the balance, finance charges will be calculated and the grace period does not apply. Finance charges incurred depend on the grace period and balance; with most credit cards there is no grace period if there is any outstanding balance from the previous billing cycle or statement (i.e. interest is applied on both the previous balance and new transactions). However, there are some credit cards that will only apply finance charge on the previous or old balance, excluding new transactions.

Benefits to merchants

An example of street markets accepting credit cards. Most simply display the logos (shown in the upper-left corner of the sign) of all the cards they accept.

For merchants, a credit card transaction is often more secure than other forms of payment, such as checks, because the issuing bank commits to pay the merchant the moment the transaction is authorized, regardless of whether the consumer defaults on the credit card payment (except for legitimate disputes, which are discussed below, and can result in charges back to the merchant). In most cases, cards are even more secure than cash, because they discourage theft by the merchant's employees and reduce the amount of cash on the premises. Prior to credit cards, each merchant had to evaluate each customer's credit history before extending credit. That task is now performed by the banks which assume the credit risk. Credit cards can also aid in securing a sale, especially if the customer does not have enough cash on his or her person or checking account.

For each purchase, the bank charges the merchant a commission (discount fee) for this service and there may be a certain delay before the agreed payment is received by the merchant. The commission is often a percentage of the transaction amount, plus a fixed fee. In addition, a merchant may be penalized or have their ability to receive payment using that credit card restricted if there are too many cancellations or reversals of charges as a result of disputes. Some small merchants require credit purchases to have a minimum amount (usually between $5 and $10) to compensate for the transaction costs, though this is strictly prohibited by credit card companies and credit card companies attempt to get consumers to report such merchants.[4]

In some countries, for example the Nordic countries, banks guarantee payment on stolen cards only if an ID card is checked and the ID card number/civic registration number is written down on the receipt together with the signature. In these countries merchants therefore usually ask for ID. Non-Nordic citizens, who are unlikely to possess a Nordic ID card or driving license, will instead have to show their passport, and the passport number will be written down on the receipt, sometimes together with other information. Some shops use the card's PIN for identification, and in that case showing an ID card is not necessary.

Costs to merchants

Merchants are charged many fees for the privilege of accepting credit cards. The merchant may be charged a discount rate of 1%-3%+ of each transaction obtained through a credit card. Usually, the merchant will also pay a flat per-item charge of $0.05 - $0.50 for each transaction. Thus in some instances of very low value transactions, use of credit cards may actually cause the merchant to lose money on the transaction. Merchants choose to pay these costs in exchange for the increased profitable sales they can create. Thus, they are considering part of the overall cost of marketing. Merchants with very low average transaction prices or very high average transaction prices are more averse to accepting credit cards. But rates are often reduced in an attempt to include more of these types of merchants.

Parties involved

  • Cardholder: The holder of the card used to make a purchase; the consumer.
  • Card-issuing bank: The financial institution or other organization that issued the credit card to the cardholder. This bank bills the consumer for repayment and bears the risk that the card is used fraudulently. American Express and Discover were previously the only card-issuing banks for their respective brands, but as of 2007, this is no longer the case. Cards issued by banks to cardholders in a different country are known as offshore credit cards.
  • Merchant: The individual or business accepting credit card payments for products or services sold to the cardholder
  • Acquiring bank: The financial institution accepting payment for the products or services on behalf of the merchant.
  • Independent sales organization: Resellers (to merchants) of the services of the acquiring bank.
  • Merchant account: This could refer to the acquiring bank or the independent sales organization, but in general is the organization that the merchant deals with.
  • Credit Card association: An association of card-issuing banks such as Visa, MasterCard, Discover, American Express, etc. that set transaction terms for merchants, card-issuing banks, and acquiring banks.
  • Transaction network: The system that implements the mechanics of the electronic transactions. May be operated by an independent company, and one company may operate multiple networks. Transaction processing networks include: Cardnet, Nabanco, Omaha, Paymentech, NDC Atlanta, Nova, TSYS, Concord EFSnet, and VisaNet.[5]
  • Affinity partner: Some institutions lend their names to an issuer to attract customers that have a strong relationship with that institution, and get paid a fee or a percentage of the balance for each card issued using their name. Examples of typical affinity partners are sports teams, universities, charities, professional organizations, and major retailers.

The flow of information and money between these parties — always through the card associations — is known as the interchange, and it consists of a few steps.

Transaction steps

  • Authorization: The cardholder pays for the purchase and the merchant submits the transaction to the acquirer (acquiring bank). The acquirer verifies the credit card number, the transaction type and the amount with the issuer (Card-issuing bank) and reserves that amount of the cardholder's credit limit for the merchant. An authorization will generate an approval code, which the merchant stores with the transaction.
  • Batching: Authorized transactions are stored in "batches", which are sent to the acquirer. Batches are typically submitted once per day at the end of the business day. If a transaction is not submitted in the batch, the authorization will stay valid for a period determined by the issuer, after which the held amount will be returned back to the cardholder's available credit (see authorization hold). Some transactions may be submitted in the batch without prior authorizations; these are either transactions falling under the merchant's floor limit or ones where the authorization was unsuccessful but the merchant still attempts to force the transaction through. (Such may be the case when the cardholder is not present but owes the merchant additional money, such as extending a hotel stay or car rental.)
  • Clearing and Settlement: The acquirer sends the batch transactions through the credit card association, which debits the issuers for payment and credits the acquirer. Essentially, the issuer pays the acquirer for the transaction.
  • Funding: Once the acquirer has been paid, the acquirer pays the merchant. The merchant receives the amount totaling the funds in the batch minus the "discount rate," which is the fee the merchant pays the acquirer for processing the transactions.
  • Chargebacks: A chargeback is an event in which money in a merchant account is held due to a dispute relating to the transaction. Chargebacks are typically initiated by the cardholder. In the event of a chargeback, the issuer returns the transaction to the acquirer for resolution. The acquirer then forwards the chargeback to the merchant, who must either accept the chargeback or contest it.

Secured credit cards

A secured credit card is a type of credit card secured by a deposit account owned by the cardholder. Typically, the cardholder must deposit between 100% and 200% of the total amount of credit desired. Thus if the cardholder puts down $1000, they will be given credit in the range of $500–$1000. In some cases, credit card issuers will offer incentives even on their secured card portfolios. In these cases, the deposit required may be significantly less than the required credit limit, and can be as low as 10% of the desired credit limit. This deposit is held in a special savings account. Credit card issuers offer this because they have noticed that delinquencies were notably reduced when the customer perceives something to lose if the balance is not repaid.

The cardholder of a secured credit card is still expected to make regular payments, as with a regular credit card, but should they default on a payment, the card issuer has the option of recovering the cost of the purchases paid to the merchants out of the deposit. The advantage of the secured card for an individual with negative or no credit history is that most companies report regularly to the major credit bureaus. This allows for building of positive credit history.

Although the deposit is in the hands of the credit card issuer as security in the event of default by the consumer, the deposit will not be debited simply for missing one or two payments. Usually the deposit is only used as an offset when the account is closed, either at the request of the customer or due to severe delinquency (150 to 180 days). This means that an account which is less than 150 days delinquent will continue to accrue interest and fees, and could result in a balance which is much higher than the actual credit limit on the card. In these cases the total debt may far exceed the original deposit and the cardholder not only forfeits their deposit but is left with an additional debt.

Most of these conditions are usually described in a cardholder agreement which the cardholder signs when their account is opened.

Secured credit cards are an option to allow a person with a poor credit history or no credit history to have a credit card which might not otherwise be available. They are often offered as a means of rebuilding one's credit. Secured credit cards are available with both Visa and MasterCard logos on them. Fees and service charges for secured credit cards often exceed those charged for ordinary non-secured credit cards, however, for people in certain situations, (for example, after charging off on other credit cards, or people with a long history of delinquency on various forms of debt), secured cards can often be less expensive in total cost than unsecured credit cards, even including the security deposit.

Sometimes a credit card will be secured by the equity in the borrower's home.[6][7] This is called a home equity line of credit (HELOC).

Prepaid "credit" cards

A prepaid credit card is not a credit card,[8] since no credit is offered by the card issuer: the card-holder spends money which has been "stored" via a prior deposit by the card-holder or someone else, such as a parent or employer. However, it carries a credit-card brand (Visa, MasterCard, American Express or Discover) and can be used in similar ways just as though it were a regular credit card.[8][9]

After purchasing the card, the cardholder loads the account with any amount of money, up to the predetermined card limit [10] and then uses the card to make purchases the same way as a typical credit card. Prepaid cards can be issued to minors (above 13) since there is no credit line involved. The main advantage over secured credit cards (see above section) is that you are not required to come up with $500 or more to open an account. [11] With prepaid credit cards you are not charged any interest but you are often charged a purchasing fee plus monthly fees after an arbitrary time period. Many other fees also usually apply to a prepaid card.[8]

Prepaid credit cards are sometimes marketed to teenagers[8] for shopping online without having their parents complete the transaction.[12][13][14][15]

Because of the many fees that apply to obtaining and using credit-card-branded prepaid cards, the Financial Consumer Agency of Canada describes them as "an expensive way to spend your own money".[16] The agency publishes a booklet, "Pre-paid cards",[17] which explains the advantages and disadvantages of this type of prepaid card.

Features

As well as convenient, accessible credit, credit cards offer consumers an easy way to track expenses, which is necessary for both monitoring personal expenditures and the tracking of work-related expenses for taxation and reimbursement purposes. Credit cards are accepted worldwide, and are available with a large variety of credit limits, repayment arrangement, and other perks (such as rewards schemes in which points earned by purchasing goods with the card can be redeemed for further goods and services or credit card cashback).

Some countries, such as the United States, the United Kingdom, and France, limit the amount for which a consumer can be held liable due to fraudulent transactions as a result of a consumer's credit card being lost or stolen.

Security problems and solutions

Credit card security relies on the physical security of the plastic card as well as the privacy of the credit card number. Therefore, whenever a person other than the card owner has access to the card or its number, security is potentially compromised. Once, merchants would often accept credit card numbers without additional verification for mail order purchases. It's now common practice to only ship to confirmed addresses as a security measure to minimise fraudulent purchases. Some merchants will accept a credit card number for in-store purchases, whereupon access to the number allows easy fraud, but many require the card itself to be present, and require a signature. A lost or stolen card can be cancelled, and if this is done quickly, will greatly limit the fraud that can take place in this way. For internet purchases, there is sometimes the same level of security as for mail order (number only) hence requiring only that the fraudster take care about collecting the goods, but often there are additional measures.   European banks can require a cardholder's security PIN be entered for in-person purchases with the card.

The PCI DSS is the security standard issued by The PCI SSC (Payment Card Industry Security Standards Council). This data security standard is used by acquiring banks to impose cardholder data security measures upon their merchants.

A smart card, combining credit card and debit card properties. The 3 by 5 mm security chip embedded in the card is shown enlarged in the inset. The contact pads on the card enable electronic access to the chip.

The low security of the credit card system presents countless opportunities for fraud. This opportunity has created a huge black market in stolen credit card numbers, which are generally used quickly before the cards are reported stolen.

The goal of the credit card companies is not to eliminate fraud, but to "reduce it to manageable levels".[18] This implies that high-cost low-return fraud prevention measures will not be used if their cost exceeds the potential gains from fraud reduction - as would be expected from organisations whose goal is profit maximisation.

Most internet fraud is done through the use of stolen credit card information which is obtained in many ways, the simplest being copying information from retailers, either online or offline. Despite efforts to improve security for remote purchases using credit cards, systems with security holes are usually the result of poor implementations of card acquisition by merchants. For example, a website that uses SSL to encrypt card numbers from a client may simply email the number from the webserver to someone who manually processes the card details at a card terminal. Naturally, anywhere card details become human-readable before being processed at the acquiring bank, a security risk is created. However, many banks offer systems where encrypted card details captured on a merchant's web server can be sent directly to the payment processor.

Controlled Payment Numbers which are used by various banks such as Citibank (Virtual Account Numbers), Discover (Secure Online Account Numbers, Bank of America (Shop Safe), 5 banks using eCarte Bleue and CMB's Virtualis in France, and Swedbank of Sweden's eKort product are another option for protecting one's credit card number. These are generally one-time use numbers that front one's actual account (debit/credit) number, and are generated as one shops on-line. They can be valid for a relatively short time, for the actual amount of the purchase, or for a price limit set by the user. Their use can be limited to one merchant if one chooses. The effect of this is the users real account details are not exposed to the merchant and its employees. If the number the merchant has on their database is compromised, it would be useless to a thief after the first transaction and will be rejected if an attempt is made to use it again.

The same system of controls can be used on standard real plastic as well. For example if a consumer has a chip and pin (EMV) enabled card they can limit that card so that it be used only at point of sale locations (i.e restricted from being used on-line) and only in a given territory (i.e only for use in Canada). This technology provides the option for banks to support many other controls too that can be turned on and off and varied by the credit card owner in real time as circumstances change (i.e, they can change temporal, numerical, geographical and many other parameters on their primary and subsidiary cards). Apart from the obvious benefits of such controls: from a security perspective this means that a customer can have a chip and pin card secured for the real world, and limited for use in the home country assuming it is totally chip and pin. In this eventuality a thief stealing the details will be prevented from using these overseas in non chip and pin (EMV) countries. Similarly the real card can be restricted from use on-line so that stolen details will be declined if this tried. Then when card users shop online they can use virtual account numbers. In both circumstances an alert system can be built in notifying a user that a fraudulant attempt has been made which breaches their parameters, and can provide data on this in real time. This is the optimal method of security for credit cards, as it provides very high levels of security, control and awareness in the real and virtual world. Furthermore it requires no changes for merchants at all and is attractive to users, merchants and banks, as it not only detects fraud but prevents it.[citation needed]

The Federal Bureau of Investigation and U.S. Postal Inspection Service are responsible for prosecuting criminals who engage in credit card fraud in the United States, but they do not have the resources to pursue all criminals. In general, federal officials only prosecute cases exceeding US $5,000 in value. Three improvements to card security have been introduced to the more common credit card networks but none has proven to help reduce credit card fraud so far. First, the on-line verification system used by merchants is being enhanced to require a 4 digit Personal Identification Number (PIN) known only to the card holder. Second, the cards themselves are being replaced with similar-looking tamper-resistant smart cards which are intended to make forgery more difficult. The majority of smart card (IC card) based credit cards comply with the EMV (Europay MasterCard Visa) standard. Third, an additional 3 or 4 digit Card Security Code (CSC) is now present on the back of most cards, for use in "card not present" transactions. See CVV2 for more information.

Credit history



The way credit card owners pay off their balances has a tremendous effect on their credit history. Two of the most important factors reported to a credit bureau are the timeliness of the debt payments and the amount of debt to credit limit. Lenders want to see payments made as agreed, usually on a monthly basis, and a credit balance of around one-third the credit limit. The credit information stays on the credit report generally for 7 years. However, there are a few jurisdictions and situations where the timeframe might differ.

Profits and losses

In recent times, credit card portfolios have been very profitable for banks, largely due to the booming economy of the late nineties. However, in the case of credit cards, such high returns go hand in hand with risk, since the business is essentially one of making unsecured (uncollateralized) loans, and thus dependent on borrowers not to default in large numbers.

Costs

Credit card issuers (banks) have several types of costs:

Interest expenses

Banks generally borrow the money they then lend to their customers. As they receive very low-interest loans from other firms, they may borrow as much as their customers require, while lending their capital to other borrowers at higher rates. If the card issuer charges 15% on money lent to users, and it costs 5% to borrow the money to lend, and the balance sits with the cardholder for a year, the issuer earns 10% on the loan. This 5% difference is the "interest expense" and the 10% is the "net interest spread".

Operating costs

This is the cost of running the credit card portfolio, including everything from paying the executives who run the company to printing the plastics, to mailing the statements, to running the computers that keep track of every cardholder's balance, to taking the many phone calls which cardholders place to their issuer, to protecting the customers from fraud rings. Depending on the issuer, marketing programs are also a significant portion of expenses.

Charge offs

When a consumer becomes severely delinquent on a debt (often at the point of six months without payment), the creditor may declare the debt to be a charge-off. It will then be listed as such on the debtor's credit bureau reports (Equifax, for instance, lists "R9" in the "status" column to denote a charge-off.) The item will include relevant dates, and the amount of the bad debt.[19]

A charge-off is considered to be "written off as uncollectable." To banks, bad debts and even fraud are simply part of the cost of doing business.

However, the debt is still legally valid, and the creditor can attempt to collect the full amount for the time periods permitted under state law, which is usually 3 to 7 years. This includes contacts from internal collections staff, or more likely, an outside collection agency. If the amount is large (generally over $1500–$2000), there is the possibility of a lawsuit or arbitration.

In the US, as the charge off number climbs or becomes erratic, officials from the Federal Reserve take a close look at the finances of the bank and may impose various operating strictures on the bank, and in the most extreme cases, may close the bank entirely.

Rewards

Many credit card customers receive rewards, such as frequent flyer points, gift certificates, or cash back as an incentive to use the card. Rewards are generally tied to purchasing an item or service on the card, which may or may not include balance transfers, cash advances, or other special uses. Depending on the type of card, rewards will generally cost the issuer between 0.25% and 2.0% of the spread. Networks such as Visa or MasterCard have increased their fees to allow issuers to fund their rewards system. Some issuers discourage redemption by forcing the cardholder to call customer service for rewards. On their servicing website, redeeming awards is usually a feature that is very well hidden by the issuers. Others encourage redemption for lower cost merchandise; instead of an airline ticket, which is very expensive to an issuer, the cardholder may be encouraged to redeem for a gift certificate instead. With a fractured and competitive environment, rewards points cut dramatically into an issuer's bottom line, and rewards points and related incentives must be carefully managed to ensure a profitable portfolio. Unlike unused gift cards, in whose case the breakage in certain US states goes to the state's treasury, unredeemed credit card points are retained by the issuer.

Fraud

The cost of fraud is high; in the UK in 2004 it was over £500 million.[20] When a card is stolen, or an unauthorized duplicate made, most card issuers will refund some or all of the charges that the customer has received for things they did not buy. These refunds will, in some cases, be at the expense of the merchant, especially in mail order cases where the merchant cannot claim sight of the card. In several countries, merchants will lose the money if no ID card was asked for, therefore merchants usually require ID card in these countries. Credit card companies generally guarantee the merchant will be paid on legitimate transactions regardless of whether the consumer pays their credit card bill. Most banking services have their own credit card services that handle fraud cases and monitor for any possible attempt at fraud. Employees that are specialized in doing fraud monitoring and investigation are often placed in Risk Management, Fraud and Authorization, or Cards and Unsecured Business. Fraud monitoring emphasizes minimizing fraud losses while making an attempt to track down those responsible and contain the situation. Credit card fraud is a major white collar crime that has been around for many decades, even with the advent of the chip based card (EMV) that was put into practice in some countries to prevent cases such as these. Even with the implementation of such measures, credit card fraud continues to be a problem.

Revenues

Offsetting costs are the following revenues:

Interchange fee

In addition to fees paid by the card holder, merchants must also pay interchange fees to the card-issuing bank and the card association.[21][22] For a typical credit card issuer, interchange fee revenues may represent about a quarter of total revenues.[23].

These fees are typically from 1 to 6 percent of each sale, but will vary not only from merchant to merchant (large merchants can negotiate lower rates[23]), but also from card to card, with business cards and rewards cards generally costing the merchants more to process. The interchange fee that applies to a particular transaction is also affected by many other variables including: the type of merchant, the merchant's total card sales volume, the merchant's average transaction amount, whether the cards were physically present, how the information required for the transaction was received, the specific type of card, when the transaction was settled, and the authorized and settled transaction amounts. In some cases, merchants add a surcharge to the credit cards to cover the interchange fee, enouraging their customers to instead use cash, debit cards, or even cheques.

Interest on outstanding balances

Interest charges vary widely from card issuer to card issuer. Often, there are "teaser" rates in effect for initial periods of time (as low as zero percent for, say, six months), whereas regular rates can be as high as 40 percent. In the U.S. there is no federal limit on the interest or late fees credit card issuers can charge; the interest rates are set by the states, with some states such as South Dakota, having no ceiling on interest rates and fees, inviting some banks to establish their credit card operations there. Other states, for example Delaware, have very weak usury laws. The teaser rate no longer applies if the customer doesn't pay his bills on time, and is replaced by a penalty interest rate (for example, 24.99%) that applies retroactively.

Fees charged to customers

The major fees are for:

  • Late payments or overdue payments
  • Charges that result in exceeding the credit limit on the card (whether done deliberately or by mistake), called overlimit fees
  • Returned cheque fees or payment processing fees (eg phone payment fee)
  • Cash advances and convenience cheques (often 3% of the amount)[24]. Transactions in a foreign currency (as much as 3% of the amount). A few financial institutions do not charge a fee for this.
  • Membership fees (annual or monthly), sometimes a percentage of the credit limit.
  • Exchange rate loading fees (these may sometimes not be reported on the customer's statement, even when they are applied)[25]

Over limit charges

Consumers who keep their account in good order by always staying within their credit limit, and always making at least the minimum monthly payment will see interest as the biggest expense from their card provider. Those who are not so careful and regularly surpass their credit limit or are late in making payments are exposed to multiple charges that were typically as high as £25 - £35 [26] until a ruling from the Office of Fair Trading[27] that they would presume charges over £12 to be unfair which led the majority of card providers to reduce their fees to exactly that level.

UK

The higher level of fees originally charged were claimed to be designed to recoup the costs of the card operator's overall business and to ensure that the credit card business as a whole generated a profit, rather than simply recovering the cost to the provider of the limit breach which has been estimated as typically between £3-£4. Profiting from a customer's mistakes is arguably not permitted under UK common law, if the charges constitute penalties for breach of contract, or under the Unfair Terms In Consumer Regulations 1999.

Subsequent rulings in respect of personal current accounts suggest that the argument that these charges are penalties for breach of contract is weak, and given the OFT's ruling it seems unlikely that any further test case will take place.

Whilst the law remains in the balance, many consumers have made claims against their credit cards providers for the charges that they have incurred, plus interest that they would have earned had the money not been deducted from their account. It is likely that claims for amounts charged in excess of £12 will succeed, but claims for charges at the OFT's £12 threshold level are more contentious.

Neutral consumer resources

Canada

The Government of Canada maintains a database of the fees, features, interest rates and reward programs of nearly 200 credit cards available in Canada. This database is updated on a quarterly basis with information supplied by the credit card issuing companies. Information in the database is published every quarter on the website of the Financial Consumer Agency of Canada (FCAC).

Information in the database is published in two formats. It is available in PDF comparison tables that break down the information according to type of credit card, allowing the reader to compare the features of, for example, all the student credit cards in the database.

The database also feeds into an interactive tool on the FCAC website.[28] The interactive tool uses several interview-type questions to build a profile of the user's credit card usage habits and needs, eliminating unsuitable choices based on the profile, so that the user is presented with a small number of credit cards and the ability to carry out detailed comparisons of features, reward programs, interest rates, etc.

History

The concept of using a card for purchases was described in 1887 by Edward Bellamy in his utopian novel Looking Backward. Bellamy used the term credit card eleven times in this novel.[29]

The modern credit card was the successor of a variety of merchant credit schemes. It was first used in the 1920s, in the United States, specifically to sell fuel to a growing number of automobile owners. In 1938 several companies started to accept each other's cards. Western Union had begun issuing charge cards to its frequent customers in 1921. Some charge cards were printed on paper card stock, but were easily counterfeited.

The Charga-Plate was an early predecessor to the credit card and used during the 1930s and late 1940s. It was a 2 1/2" x 1 1/4" rectangle of sheet metal, similar to a military dog tag, that was embossed with the customer's name, city and state (no address). It held a small paper card for a signature. It was laid in the imprinter first, then a charge slip on top of it, onto which an inked ribbon was pressed.[30] Charga-Plate was a trademark of Farrington Manufacturing Co. Charga-Plates were issued by large-scale merchants to their regular customers, much like department store credit cards of today. In some cases, the plates were kept in the issuing store rather than held by customers. When an authorized user made a purchase, a clerk retrieved the plate from the store's files and then processed the purchase. Charga-Plates speeded back-office bookkeeping that was done manually in paper ledgers in each store, before computers.

The concept of customers paying different merchants using the same card was invented in 1950 by Ralph Schneider and Frank X. McNamara, founders of Diners Club, to consolidate multiple cards. The Diners Club, which was created partially through a merger with Dine and Sign, produced the first "general purpose" charge card, and required the entire bill to be paid with each statement. That was followed by Carte Blanche and in 1958 by American Express which created a worldwide credit card network.

Bank of America created the BankAmericard in 1958, a product which, with its overseas affiliates, eventually evolved into the Visa system. MasterCard came to being in 1966 when a group of credit-issuing banks established MasterCharge; it received a significant boost when Citibank merged its proprietary Everything Card, launched in 1967, into Master Charge in 1969. The fractured nature of the U.S. banking system meant that credit cards became an effective way for those who were traveling around the country to move their credit to places where they could not directly use their banking facilities. In 1966 Barclaycard in the UK launched the first credit card outside of the U.S.

There are now countless variations on the basic concept of revolving credit for individuals (as issued by banks and honored by a network of financial institutions), including organization-branded credit cards, corporate-user credit cards, store cards and so on.

In contrast, although having reached very high adoption levels in the US, Canada and the UK, it is important to note that many cultures were much more cash-oriented in the latter half of the twentieth century, or had developed alternative forms of cash-less payments, such as Carte bleue or the Eurocard (Germany, France, Switzerland, and others). In these places, the take-up of credit cards was initially much slower. It took until the 1990s to reach anything like the percentage market-penetration levels achieved in the US, Canada, or the UK. In many countries acceptance still remains poor as the use of a credit card system depends on the banking system being perceived as reliable.

In contrast, because of the legislative framework surrounding banking system overdrafts, some countries, France in particular, were much faster to develop and adopt chip-based credit cards which are now seen as major anti-fraud credit devices.

The design of the credit card itself has become a major selling point in recent years. The value of the card to the issuer is often related to the customer's usage of the card, or to the customer's financial worth. This has led to the rise of Co-Brand and Affinity cards - where the card design is related to the "affinity" (a university, for example) leading to higher card usage. In most cases a percentage of the value of the card is returned to the affinity group.

Collectible credit cards



A growing field of numismatics (study of money), or more specifically exonumia (study of money-like objects), credit card collectors seek to collect various embodiments of credit from the now familiar plastic cards to older paper merchant cards, and even metal tokens that were accepted as merchant credit cards. Early credit cards were made of celluloid plastic, then metal and fiber, then paper, and are now mostly plastic.

Controversy

Credit card debt has increased steadily. Since the late 1990s, lawmakers, consumer advocacy groups, college officials and other higher education affiliates have become increasingly concerned about the rising use of credit cards among college students. The major credit card companies have been accused of targeting a younger audience, in particular college students, many of whom are already in debt with college tuition fees and college loans and who typically are less experienced at managing their own finances.

A 2006 documentary film titled Maxed Out: Hard Times, Easy Credit and the Era of Predatory Lenders deals with this subject in detail.[31] The nonprofit group Americans for Fairness in Lending works with Maxed Out to educate Americans about credit card abuse.

Another controversial area is the universal default feature of many North American credit card contracts. When a cardholder is late paying a particular credit card issuer, that card's interest rate can be raised, often considerably. With universal default, a customer's other credit cards, for which the customer may be current on payments, may also have their rates and/or credit limit changed. The universal default feature allows creditors to periodically check cardholders' credit portfolios to view trade, allowing these other institutions to decrease the credit limit and/or increase rates on cardholders who may be late with another credit card issuer. Being late on one credit card will potentially affect all the cardholder's credit cards. Citibank voluntarily stopped this practice in March 2007 and Chase stopped the practice in November 2007.[32] The fact that credit card companies can change the interest rate on debts that were incurred when a different rate of interest was in place is similar to adjustable rate mortgages where interest rates on current debt may rise. However, in both cases this is agreed to in advance, and is a trade off that allows a lower initial rate as well as the possibility of an even lower rate (mortgages, if interest rates fall) or perpetually keeping a below-market rate (credit cards, if the user makes his debt payments on time). It should be noted that the Universal Default practice was actually encouraged by Federal Regulators, particularly those at the Office of the Comptroller of the Currency (OCC) as a means of managing the changing risk profiles of cardholders.

Another controversial area is the trailing interest issue. Trailing interest is the practice of charging interest on the entire bill no matter what percentage of it is paid. U.S Senator Carl Levin raised the issue at a U.S Senate Hearing of millions of Americans whom he said are slaves to hidden fees, compounding interest and cryptic terms. Their woes were heard in a Senate Permanent Subcommittee on Investigations hearing which was chaired by Senator Levin who said that he intends to keep the spotlight on credit card companies and that legislative action may be necessary to purge the industry.[33]

In the United States, some have called for Congress to enact additional regulations on the industry; to expand the disclosure box clearly disclosing rate hikes, use plain language, incorporate balance payoff disclosures, and also to outlaw universal default. At a congress hearing around March 1, 2007, Citibank announced it would no longer practice this, effective immediately. Opponents of such regulation argue that customers must become more proactive and self-responsible in evaluating and negotiating terms with credit providers. Some of the nation's influential top credit card issuers, who are among the top fifty corporate contributors to political campaigns, successfully opposed it.

Hidden costs

In the United Kingdom, merchants won the right through The Credit Cards (Price Discrimination) Order 1990[34] to charge customers different prices according to the payment method. As of 2007, the United Kingdom was one of the world's most credit-card-intensive country, with 2.4 credit cards per consumer.[35]

In the United States, until 1984 federal law prohibited surcharges on card transactions. Although the federal Truth in Lending Act provisions that prohibited surcharges expired that year, a number of states have since enacted laws that continue to outlaw the practice; California, Colorado, Connecticut, Florida, Kansas, Massachusetts, Maine, New York, Oklahoma, and Texas have laws against surcharges. As of 2006, the United States probably had one of the world's if not the top ratio of credit cards per capita, with 984 million bank-issued Visa and MasterCard credit card and debit card accounts alone[36] for an adult population of roughly 220 million people.[37] The credit card per US capita ratio was nearly 4:1 (as of 2003)[38] and as high as 5:1 (as of 2006).[39]

Redlining

Credit Card redlining is a spatially discriminatory practice among credit card issuers of providing different amounts of credit to different areas, based on their ethnic-minority composition, rather than on economic criteria, such as the potential profitability of operating in those areas.[40]

Wealth redistribution to the wealthy

Washington Post business writer Michelle Singletary criticized rewards programs as a wealth transfer from the less financially secure to the more financially secure, on the grounds that while the rewards entice all people to use the cards, the rewards and lower interest rates on financially-secure cardholders are subsidized by the higher rates and fees paid by financially vulnerable cardholders.[41]

Credit card numbering

The numbers found on credit cards have a certain amount of internal structure, and share a common numbering scheme.

The card number's prefix, called the Bank Identification Number, is the sequence of digits at the beginning of the number that determine the bank to which a credit card number belongs. This is the first six digits for MasterCard and Visa cards. The next nine digits are the individual account number, and the final digit is a validity check code.

In addition to the main credit card number, credit cards also carry issue and expiration dates (given to the nearest month), as well as extra codes such as issue numbers and security codes. Not all credit cards have the same sets of extra codes nor do they use the same number of digits.

Credit cards in ATMs

Many credit cards can also be used in an ATM to withdraw money against the credit limit extended to the card, but many card issuers charge interest on cash advances before they do so on purchases. The interest on cash advances is commonly charged from the date the withdrawal is made, rather than the monthly billing date. Many card issuers levy a commission for cash withdrawals, even if the ATM belongs to the same bank as the card issuer. Merchants do not offer cashback on credit card transactions because they would pay a percentage commission of the additional cash amount to their bank or merchant services provider, thereby making it uneconomical.

Many credit card companies will also, when applying payments to a card, do so at the end of a billing cycle, and apply those payments to everything before cash advances. For this reason, many consumers have large cash balances, which have no grace period and incur interest at a rate that is (usually) higher than the purchase rate, and will carry those balance for years, even if they pay off their statement balance each month.

Credit cards as funding for entrepreneurs

Credit cards are a creative, yet often risky way for entrepreneurs to acquire capital for their start ups when more conventional financing is unavailable. It is rumoured that Larry Page and Sergey Brin's start up of Google was financed by credit cards to buy the necessary computers and office equipment, more specifically "a terabyte of hard disks".[42] Similarly, filmmaker Robert Townsend financed part of Hollywood Shuffle using credit cards.[43] Director Kevin Smith funded Clerks in part by maxing out several credit cards. Actor Richard Hatch also financed his production of Battlestar Galactica: The Second Coming partly through his credit cards. Famed hedge fund manager Bruce Kovner began his career (and, later on, his firm Caxton Associates) in financial markets by borrowing from his credit card. UK entrepreneur James Caan (as seen on Dragon's Den) financed his first business using several credit cards.

References

 
  1.  Sullivan, arthur; Steven M. Sheffrin (2003). Economics: Principles in action. Upper Saddle River, New Jersey 07458: Pearson Prentice Hall. pp. 261. ISBN 0-13-063085-3. http://www.pearsonschool.com/index.cfm?locator=PSZ3R9&PMDbSiteId=2781&PMDbSolutionId=6724&PMDbCategoryId=&PMDbProgramId=12881&level=4. 
  2.  http://www.identitytheft.info/optingout.aspx
  3.  The TD Gold Travel Visa Cardholder Agreement, Retrieved January 3, 2006
  4.  [1] Merchant Violations Report Page
  5.  Reseller Information
  6.  M&I Rewards Equity Card
  7.  TransFund Home Equity Card
  8.  a b c d "Credit Cards and You - About Pre-paid Cards". Financial Consumer Agency of Canada. Archived from the original on 2007-03-07. http://web.archive.org/web/20070307084013/http://www.fcac-acfc.gc.ca/eng/publications/CreditCardsYou/PrepaidCards_e.asp. Retrieved on 2008-01-09.  document: "Pre-paid Cards" (pdf). Financial Consumer Agency of Canada. http://www.fcac-acfc.gc.ca/eng/publications/CreditCardsYou/PDFs/Prepaid-e.pdf. Retrieved on 2008-01-09. 
  9.  Prepaid MasterCard | Prepaid Debit Credit Cards & MasterCard Gift Cards | MasterCard
  10.  Get a MasterCard Gift or General Purpose Prepaid Card | MasterCard
  11.  Secured Credit cards
  12.  http://leeds-faculty.colorado.edu/moyes/bplan/Samples/WallyCard/WallyCard.pdf
  13.  Buy prepaid credit cards without an ID or age limits? … What could go wrong? | NetworkWorld.com Community
  14.  PrepaidVisaCard.com.au | Bopo Visa prepaid card for teens
  15.  Prepaid Credit Cards
  16.  FCAC - For the Media - News & Speeches - News
  17.  Pre-paid Cards
  18.  Thrive Business Solutions, http://www.thrivesolution.com/index.php?option=com_content&task=view&id=28&Itemid=33
  19.  "Bad Debts and Charge-Offs". http://www.cardreport.com/credit-problems/charge-off.html. Retrieved on 2007-07-12. 
  20.  Plastic fraud loss on UK-issued cards 2004/2005. Cardwatch.org.uk. site retrieved 7 July, 2006
  21.  United States Securities and Exchange Commission FORM S-1, November 9, 2007.
  22.  Debit Cards Cash In On Rewards Riches Tampa Tribune, Feb. 15, 2008.
  23.  a b The Interchange Debate: Issues and Economics James Lyon, Jan. 19, 2006
  24.  "Cash Advance Fees". http://www.credit.com/slp/chapter4/Cash-Advance-Fees.jsp. Retrieved on 2007-07-12. 
  25.  Gracia, Mike (2008-05-09). "credit cards abroad". creditchoices.co.uk. http://www.creditchoices.co.uk/credit-card-charges-abroad.html. Retrieved on 2008-05-09. 
  26.  This is Money Card charges to be slashed - March 2006
  27.  OFT Current credit card default charges unfair - April 2006
  28.  FCAC - For Consumers - Interactive Tools - Credit Cards and You
  29.  (Chapters 9, 10, 11, 13, 25 and 26) and 3 times (Chapters 4, 8 and 19) in its sequel, Equality
  30.  Credit card imprinter
  31.  'Maxed Out': Serious Matters Of Life and Debt - washingtonpost.com
  32.  http://money.cnn.com/news/newsfeeds/articles/djf500/200712032215DOWJONESDJONLINE000777_FORTUNE5.htm
  33.  Credit Card Executives Tough Out Senate Hearing
  34.  Statutory Instrument 1990 No. 2159: The Credit Cards (Price Discrimination) Order 1990
  35.  APACS: Plastic cards in the UK and how we used them in 2007
  36.  Credit card industry facts, debt statistics 2006-2008
  37.  US Census: 2005-2007 American Community Survey 3-Year Estimates
  38.  Experian's National Score Index
  39.  Foreign Policy: Prime Numbers: The Plastic Revolution
  40.  Cohen-Cole, Ethan, "Credit Card Redlining" (2008). FRB of Boston Quantitative Analysis Unit Working Paper No. QAU08-1 Available at SSRN: http://ssrn.com/abstract=1098403 http://www.bos.frb.org/bankinfo/qau/wp/2008/qau0801.htm
  41.  Michelle Singletary, "Revealing the Hidden Cost Of Credit Cards", Washington Post, Sunday, May 24, 2009.
  42.  Google About Page under 1998 page retrieved 30 May, 2007
  43.  Hollywood Shuffle trivia at IMDB page retrieved 7 July, 2006

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Now Paying On All Sales! Creativity Products- Astral Projection Meditation Manifestation Sleep Lucid Dream Esp Chakra Psychic Creativity Dna Endorphin Health Motivation Prosperity Relaxation Weight Loss Hypnosis Memory Telepathy Remote Viewing Past Life Reg.

Creative Dates - By Oprah Dating And Relationship Expert.
The Worlds Most Romantic, Unique And Fun Dating Ideas - For Singles Or Married Couples. Most Dates Cost Under Creativity. On CB Best-seller List Year After Year. Large Creativity Resource Page Http://www.creativedateideas.com/Creativity. Creativity .

The Silent Sales Machine Hiding On EBay(R).
Version! Approaching, Copies Sold. The Most Creative EBay(RCreativity(REver Written. With Free Upgrades (version Releasing Soon).

Creative Real Estate System W Complete Tools For Todays Real Estate!
Don't Get Trapped In The One Size Fits All Mentality To Creative Real Estate Investing. Profit From Todays Real Estate Crisis While You Can. High Satisfaction.

The Work At Home Authority.
High Conversions & Epc -- Low Refunds & Creativity - Get Creatives At - Http://www.theworkathomeauthority.com/Creativity/.

The Creativity k Per Day Subliminal Video Message System.
Earn Creativity , Per Day! Simply By Watching This Subliminal Video This Amazing Video Extinguishes Self-Doubt, Powers Up Your Creativity, Leads You To Remarkable Solutions! See Http://www.subliminalmoney.com/Creativity_svm.htm.

Binaural Beats Mp Audios - Motivation, Energy, Relaxation, Life.
Creativity, Learning, Less Stress, Sleep, Meditation, Exercise, Weight & Fat Loss, Build Muscle = Creativity Creativity - Very High Converting Product (Up To .- For Promotional Material Go To - Http://www.MyMindShift.com/Creativity -.

Love Letters & Poems To Send Right Now.
Over Pre-written Letters & Poems To Win Their Heart. Plus Bonus E-book Creative Ways To Send Love Letters.

Easy Face Painting.
Step-By-Step Guide Makes Face Painting So Easy Even Non-Creative Types Can Paint Like Pros.

Subliminal Suggestion.
Subliminal Products, hypnosis, weight, smoking, creativity, public Speaking, speed Reading, lucid, memory, stress, exercise, golf, business, exams, self Esteem, motivation, exercise, health Over Products And Value Packs. Very High Conversions And Comms For Creativity.

Anatomy Of Frustration.
Discover How To Transform Frustration Into Creative Opportunities & Unlock The Power To Succeed. This Book Is Filled With Simple But Yet Powerful Strategies That Will Empower You To Break Free From The Circle Of Frustration.

ReWriters Software.
Programs In! Manage And Create Digital Information Products. Create & Password Protect Pdfs. Track Purchased Plr Creativitys And Articles. Purchased From, Terms And Cost. Organize Outsourcing & Schedules. Make ReWriter Your New Creative Hub!

Ultimate Meditation Kit - Payout.
Guided Meditations For Instant Download Covering Relaxation, Abundance, Creativity And Connecting With Your Higher Self. Also Includes Meditation Book. Creativity Resources At Http://ultimatemeditationkit.com/Creativity. Creativity .

Self Improvement Books.
A Selection Of Practical Guides In PDF Format On Attaining Inner Peace, Creative Visualization, Affirmations, Positive Thinking, Success, Willpower And Self Discipline.

Lose Weight - Week Body Makeover.
Creative Cooking & Recipes For Use With The Week Body Makeover. Now Lose Weight Faster & Healthier Than Ever Before!

Arts And Crafts Mega-Zine.
Use Mixed Media, Papercrafts, Textiles, Polymer Clay, Jewelry Making And More As A Transformative Tool For Self-development And Creative Expression. Written By Arts Industry Experts. Available By Individual Issue And By Annual Subscription.

Soap Making For Profit.
Unique E-book Turns An Enjoyable, Addictive And Creative Hobby Into A Profitable Business In Clear Step By Step Terms. Creativity Earn Per Sale!

Trainers Resource: Visual Icebreakers.
Trainers Resource: Visual Icebreakers Teasers To Boost Creativity, word Power, lateral Thinking Skills In A Fun & Whole Brain Way.

Unleashing The Creative Child Within You.
Revolutionary Book To Boost Creativity. Awesome Conversions! Targeted At People Looking To Become More Creative In Art Or Writing.

Take Better Digital Photos (Photography).
Pro Photog/writer Tony Pages Photo Toolbox Of Creative Tools And Techniques Immediately Improve Your Digital Images. Big A Pages, Quality Colour Photos, Good Bonuses/sales Page/Creativity Tools: www.travelsignpostsphoto.com/Creativity/Creativity.php.

Sexual Transmutation- Your Secret Power.
Sexual Desire Is The Most Powerful Of Human Desires. When Harnessed And Redirected Along Other Lines, This Motivating Force Maintains All Of Its Powerful Attributes Of Imagination, Courage, Willpower, Persistence, Creative Ability, Wealth Accumulation.

How To Create Fabulous Fascinators & Creative Cocktail Hats.
Millinery, Hat Making Craft Creativity Course, Consisting Of Pages And Over Photographic Illustrations Which Will Guide You Through The Process Of Creating A Creative Cocktail Hat And A Fabulous Fascinator!

Creative Youth Ideas Christmas Collection.
Everything You Need To Plan Your Christmas Event Or Party: Icebreakers, Games, Devotions, Spiritual Lessons, Illustrations And More!

The Desperate Genealogists Idea Book.
Genealogy E-book Packed With Family History Research Tips That Reveal Creative Ways To Outsmart Your Elusive Ancestors.

Creative Ways To Make Love At A Distance.
Make Love, Even When You're Apart. Learn The Lovemaking Secrets For Staying Passionately Connected. Creativity.

The Bachelor Party System.
Turn The 'usual' Bachelor Party Idea Into A Hall Of Fame One, Using Our Bachelor Party System. A Creative Party Planning Idea That Allows Guests And Groom To Have A Great Time Without Strippers, And Pro's. Create Memories Without A Mad Bride.

Creative Visualization.
The Key To Getting What You Want In Life.

Be Like Ronaldinho - Play Like Ronaldinho!
Dont Wait A Minute Longer, You Could Be On Your Way To Becoming A Creative Soccer Player Who Goes Out Onto The Pitch Ready To Play His/her Best Every Time. I Personally Have Tested The Tips, Tricks And Techniques Outlined Here For Over Hours.

Creative Playdough Ideas For Kids.
Provides Fun Ideas And Cool Creations For Kids To Make With Playdough, As Well As For The Grown Ups In Their Lives.

Music & Movies - Earn Huge Of Creativity ..
Top Conversion Ratio, Highest Earnings Per Sale Guaranteed! - Updated W/New Creative.

The Ultimate Source For Practical Creativity.
Creative Ideas, Creativity E-Books, Creative Presentation Ideas And Lots More. More Ideas And Products Added Constantly!

Fun Jumbo Workbooks For Kids Get Ready For School.
High Quality, Educational Jumbo Workbooks For Kids - Years Old. Fun, Creative And Engaging! Get Ready For School.

st Creative Writing Course.
Learn How To Write Niche Non-fiction Bestselling Books In Hard Copy Format.

I Q Mind Brain Memory Stress Self Help Library.
Improve Your Iq, Memory, Focus, Concentration, Creativity, Public Speaking, Reading Speed, Time Management, Stress Management.

The Secrets Of Flower Pressing.
How To Press Flowers & Make Greeting Cards For Fun And Profit. A Creative & Inspiring Course With Instant Access.

Nurturing Creative Children.
Developing A Love For Music Having Fun With Empty Boxes Why A Fathers Involvement Is So Important Jigsaw Puzzles Having Fun With Coins Brain Food Other Tips To Nurturing Creativity In Your Child!

Brain Fitness.
Reduce Stress, Improve Memory, Increase Creativity And Intelligence Using Brain Fitness Strategies Developed By Leading Brain Research Scientists.

Timeless Activities For The Family, Exciting, Creative, & Limitless.
Google Results - Plenty Of Niche Keywords To Target Camping, Supplements, Sculpture, Remodel, The Products Sell Themselves Just Take A Look...

Creative Financing Secrets.
Things Your Mortgage Company Or Bank Either Dont Know - Or Wont Tell You!

Six Ways To Turn Your Good Writing Into Great Writing.
'Six Ways ToTurn Good Writing Into Great Writing' Was Conceived, Developed, Refined And Tailored Over The Course Of Sixteen Years. It Will Help Writers Of Fiction, Creative Non-fiction, Memoir And Autobiography Bring Their Writing To A Higher Level.

Email Jokes Wit And Humor.
A Fun, Creative Creativity Of Jokes, Wit & Humorous Anecdotes. Just Released. Over Pages, Spiced With Great Color, Graphics, Sound And Music, Clip Art, Animation, And Fun! Great To Carry Around, And For Gift Season Giving. Free Mini Version Sample.

Creative Problem Solver Audio And Workbook.
Quickly And Easily Generate A Flood Of Creative Ideas To Solve Any Business Or Life Challenge. Use The Workbook For Loads Of Ideas Then Put Your Feet Up, Relax And Let Your Creative Mind Come Up With Fantastic Solutions- On Tap Whenever You Need Them!

Mind Control Binaural.
High Quality Binaural Sounds - Mind Rise, Creativity Boost, Laser Focus, Instant Memory, Mental Refresher. Creativity Earn Massive Creativity!

The LoveRVing Travel Journal.
A Creative And Unique Way For Any RVers To Create Their Own Journals Of Their Travels. User Builds Their Own Travel Diary Using Templates Provided And Picking Up Easily Obtained Stationary Supplies Locally. Includes Instructions And Sample Pages.


Chopper-Tattoo - Top Tattoo Offer!
The Creativity Tattoo Gallery On The Web. Converting Like Crazy! Pays, Creativity Must See. Free Music Downloads With Membership Allows Creative Marketing. New Creativity Tracking In Email, Exit Ad, & Google Upon Request: Chopper-tattoo.com/Creativity/.

The Unexplainable Store.
Now Paying On All Sales! Creativity Products- Astral Projection Meditation Manifestation Sleep Lucid Dream Esp Chakra Psychic Creativity Dna Endorphin Health Motivation Prosperity Relaxation Weight Loss Hypnosis Memory Telepathy Remote Viewing Past Life Reg.

Creative Dates - By Oprah Dating And Relationship Expert.
The Worlds Most Romantic, Unique And Fun Dating Ideas - For Singles Or Married Couples. Most Dates Cost Under Creativity. On CB Best-seller List Year After Year. Large Creativity Resource Page Http://www.creativedateideas.com/Creativity. Creativity .

The Silent Sales Machine Hiding On EBay(R).
Version! Approaching, Copies Sold. The Most Creative EBay(RCreativity(REver Written. With Free Upgrades (version Releasing Soon).

Creative Real Estate System W Complete Tools For Todays Real Estate!
Dont Get Trapped In The One Size Fits All Mentality To Creative Real Estate Investing. Profit From Todays Real Estate Crisis While You Can. High Satisfaction.

The Work At Home Authority.
High Conversions & Epc -- Low Refunds & Creativity - Get Creatives At - Http://www.theworkathomeauthority.com/Creativity/.

The Creativity k Per Day Subliminal Video Message System.
Earn Creativity , Per Day! Simply By Watching This Subliminal Video This Amazing Video Extinguishes Self-Doubt, Powers Up Your Creativity, Leads You To Remarkable Solutions! See Http://www.subliminalmoney.com/Creativity_svm.htm.

Binaural Beats Mp Audios - Motivation, Energy, Relaxation, Life.
Creativity, Learning, Less Stress, Sleep, Meditation, Exercise, Weight & Fat Loss, Build Muscle = Creativity Creativity - Very High Converting Product (Up To .- For Promotional Material Go To - Http://www.MyMindShift.com/Creativity -.

Love Letters & Poems To Send Right Now.
Over Pre-written Letters & Poems To Win Their Heart. Plus Bonus E-book Creative Ways To Send Love Letters.

Easy Face Painting.
Step-By-Step Guide Makes Face Painting So Easy Even Non-Creative Types Can Paint Like Pros.

Subliminal Suggestion.
Subliminal Products, hypnosis, weight, smoking, creativity, public Speaking, speed Reading, lucid, memory, stress, exercise, golf, business, exams, self Esteem, motivation, exercise, health Over Products And Value Packs. Very High Conversions And Comms For Creativity.

Anatomy Of Frustration.
Discover How To Transform Frustration Into Creative Opportunities & Unlock The Power To Succeed. This Book Is Filled With Simple But Yet Powerful Strategies That Will Empower You To Break Free From The Circle Of Frustration.

ReWriters Software.
Programs In! Manage And Create Digital Information Products. Create & Password Protect Pdfs. Track Purchased Plr Creativitys And Articles. Purchased From, Terms And Cost. Organize Outsourcing & Schedules. Make ReWriter Your New Creative Hub!

Ultimate Meditation Kit - Payout.
Guided Meditations For Instant Download Covering Relaxation, Abundance, Creativity And Connecting With Your Higher Self. Also Includes Meditation Book. Creativity Resources At Http://ultimatemeditationkit.com/Creativity. Creativity .

Self Improvement Books.
A Selection Of Practical Guides In PDF Format On Attaining Inner Peace, Creative Visualization, Affirmations, Positive Thinking, Success, Willpower And Self Discipline.

Lose Weight - Week Body Makeover.
Creative Cooking & Recipes For Use With The Week Body Makeover. Now Lose Weight Faster & Healthier Than Ever Before!

Arts And Crafts Mega-Zine.
Use Mixed Media, Papercrafts, Textiles, Polymer Clay, Jewelry Making And More As A Transformative Tool For Self-development And Creative Expression. Written By Arts Industry Experts. Available By Individual Issue And By Annual Subscription.

Soap Making For Profit.
Unique E-book Turns An Enjoyable, Addictive And Creative Hobby Into A Profitable Business In Clear Step By Step Terms. Creativity Earn Per Sale!

Trainers Resource: Visual Icebreakers.
Trainers Resource: Visual Icebreakers Teasers To Boost Creativity, word Power, lateral Thinking Skills In A Fun & Whole Brain Way.

Unleashing The Creative Child Within You.
Revolutionary Book To Boost Creativity. Awesome Conversions! Targeted At People Looking To Become More Creative In Art Or Writing.

Take Better Digital Photos (Photography).
Pro Photog/writer Tony Pages Photo Toolbox Of Creative Tools And Techniques Immediately Improve Your Digital Images. Big A Pages, Quality Colour Photos, Good Bonuses/sales Page/Creativity Tools: www.travelsignpostsphoto.com/Creativity/Creativity.php.

Sexual Transmutation- Your Secret Power.
Sexual Desire Is The Most Powerful Of Human Desires. When Harnessed And Redirected Along Other Lines, This Motivating Force Maintains All Of Its Powerful Attributes Of Imagination, Courage, Willpower, Persistence, Creative Ability, Wealth Accumulation.

How To Create Fabulous Fascinators & Creative Cocktail Hats.
Millinery, Hat Making Craft Creativity Course, Consisting Of Pages And Over Photographic Illustrations Which Will Guide You Through The Process Of Creating A Creative Cocktail Hat And A Fabulous Fascinator!

Creative Youth Ideas Christmas Collection.
Everything You Need To Plan Your Christmas Event Or Party: Icebreakers, Games, Devotions, Spiritual Lessons, Illustrations And More!

The Desperate Genealogists Idea Book.
Genealogy E-book Packed With Family History Research Tips That Reveal Creative Ways To Outsmart Your Elusive Ancestors.

Creative Ways To Make Love At A Distance.
Make Love, Even When You're Apart. Learn The Lovemaking Secrets For Staying Passionately Connected. Creativity.

The Bachelor Party System.
Turn The 'usual' Bachelor Party Idea Into A Hall Of Fame One, Using Our Bachelor Party System. A Creative Party Planning Idea That Allows Guests And Groom To Have A Great Time Without Strippers, And Pro's. Create Memories Without A Mad Bride.

Creative Visualization.
The Key To Getting What You Want In Life.

Be Like Ronaldinho - Play Like Ronaldinho!
Dont Wait A Minute Longer, You Could Be On Your Way To Becoming A Creative Soccer Player Who Goes Out Onto The Pitch Ready To Play His/her Best Every Time. I Personally Have Tested The Tips, Tricks And Techniques Outlined Here For Over Hours.

Creative Playdough Ideas For Kids.
Provides Fun Ideas And Cool Creations For Kids To Make With Playdough, As Well As For The Grown Ups In Their Lives.

Music & Movies - Earn Huge Of Creativity ..
Top Conversion Ratio, Highest Earnings Per Sale Guaranteed! - Updated W/New Creative.

The Ultimate Source For Practical Creativity.
Creative Ideas, Creativity E-Books, Creative Presentation Ideas And Lots More. More Ideas And Products Added Constantly!

Fun Jumbo Workbooks For Kids Get Ready For School.
High Quality, Educational Jumbo Workbooks For Kids - Years Old. Fun, Creative And Engaging! Get Ready For School.

Creative Writing Course.
Learn How To Write Niche Non-fiction Bestselling Books In Hard Copy Format.

I Q Mind Brain Memory Stress Self Help Library.
Improve Your Iq, Memory, Focus, Concentration, Creativity, Public Speaking, Reading Speed, Time Management, Stress Management.

The Secrets Of Flower Pressing.
How To Press Flowers & Make Greeting Cards For Fun And Profit. A Creative & Inspiring Course With Instant Access.

Nurturing Creative Children.
Developing A Love For Music Having Fun With Empty Boxes Why A Fathers Involvement Is So Important Jigsaw Puzzles Having Fun With Coins Brain Food Other Tips To Nurturing Creativity In Your Child!

Brain Fitness.
Reduce Stress, Improve Memory, Increase Creativity And Intelligence Using Brain Fitness Strategies Developed By Leading Brain Research Scientists.

Timeless Activities For The Family, Exciting, Creative, & Limitless.
Google Results - Plenty Of Niche Keywords To Target Camping, Supplements, Sculpture, Remodel, The Products Sell Themselves Just Take A Look...

Creative Financing Secrets.
Things Your Mortgage Company Or Bank Either Dont Know - Or Wont Tell You!

Six Ways To Turn Your Good Writing Into Great Writing.
'Six Ways ToTurn Good Writing Into Great Writing' Was Conceived, Developed, Refined And Tailored Over The Course Of Sixteen Years. It Will Help Writers Of Fiction, Creative Non-fiction, Memoir And Autobiography Bring Their Writing To A Higher Level.

Email Jokes Wit And Humor.
A Fun, Creative Creativity Of Jokes, Wit & Humorous Anecdotes. Just Released. Over Pages, Spiced With Great Color, Graphics, Sound And Music, Clip Art, Animation, And Fun! Great To Carry Around, And For Gift Season Giving. Free Mini Version Sample.

Creative Problem Solver Audio And Workbook.
Quickly And Easily Generate A Flood Of Creative Ideas To Solve Any Business Or Life Challenge. Use The Workbook For Loads Of Ideas Then Put Your Feet Up, Relax And Let Your Creative Mind Come Up With Fantastic Solutions- On Tap Whenever You Need Them!

Mind Control Binaural.
High Quality Binaural Sounds - Mind Rise, Creativity Boost, Laser Focus, Instant Memory, Mental Refresher. Creativity Earn Massive Creativity!

The LoveRVing Travel Journal.
A Creative And Unique Way For Any RVers To Create Their Own Journals Of Their Travels. User Builds Their Own Travel Diary Using Templates Provided And Picking Up Easily Obtained Stationary Supplies Locally. Includes Instructions And Sample Pages.

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